As part of my postgraduate research I did a lot of work on Social Network Theory and Social Capital — two academic theories from the social sciences field. This was before the rise of online social networking sites. I recently revisited some of the work I did, and I became interested in mapping the concept [...]
The first thing we need to focus on here is that social networking is NOT something new, nor does it define the recent Web 2.0 craze in any way. In fact the whole concept of what Web 2.0 really means has been so widely distorted that many marketers and web designers are now using it [...]
Do we jump on the Social Networking Bandwagon because we do not want to miss the movement, or are we methodically looking at integrating this new avenue into our overall marketing plan? I get excited when I hear about a new way to communicate with my customer base. There is nothing more important than opening [...]
Introduction:Companies after ever increasing the speed of utilization of internet and social networks by individuals decided to use social networks to become more and more popular in terms of their banding strategies, positioning, marketing activities, customers services and feedbacks, implementation of e-CRM and alike. People use social networks in order to communicate, share their ideas, [...]
A few weeks ago I wrote about the theory of Social Capital, and how that can be applied to online social networks (see end of article for link). Today I want to talk about a related theory called Structural Hole Theory, and explain what implications this theory can have for online social networks like facebook [...]
Social networking is conducted through social networking sites which allow a member to be contacted by other members that he is acquainted with, and even by friends of those other members in turn. Thus, social networking means you get to increase the numbers of your online acquaintances exponentially. To pursue lucrative social networking, use your [...]
twitter. facebook. YouTube. If I said these words to you years ago you would have looked at me like I was crazy! The aforementioned are websites used to fuel the social networking phenomenon. In case you are not aware of how social networking sites function, people use these sites to form associations with others that share the [...]
The aim of any business is to be successful and profitable throughout the lifetime of the organization. The evolution of communication technology in recent years has helped make this possible by improving a business’s ability to network with its existing and potential customers. What once required face-to-face conversations and the physical exchange of contact information [...]
Social networking sites are suddenly rising to the top of the Alexa ranked sites on the internet, as well as blazing a steep trail through the stock market. So, what is causing the sudden rise is both arenas? What is causing their amazing success, and what kind of impact will their users have upon the [...]
If your an internet marketer, affiliate marketer, entrepreneur or someone who wants to use internet marketing on social networks, there are a few tactics and strategies you’ll need to consider before going after your intended target market. Taking the time to carefully construct a social marketing campaign plan can be the difference between success and [...]