Website Guide

Executive Summary Introduction search engine Marketing is the process of leveraging the usage of search engines to create website exposure for a company. This exposure normally is used to garner conversions in the form of sales, leads, subscriptions, downloads and any other definition of a user turning into a paying customer. This intent-based advertising is [...]

As part of my postgraduate research I did a lot of work on Social Network Theory and Social Capital — two academic theories from the social sciences field. This was before the rise of online social networking sites. I recently revisited some of the work I did, and I became interested in mapping the concept [...]

What Should You Look for In a Host? What should you look for in a hosting company? What sets one option apart from another in terms of value to you, the client? While the needs of each individual or company will vary slightly, there are quite a few common concerns found across the board. You [...]

If you already have a website or blog, use it as a handy tool to earn money effortlessly by opting for affiliate marketing. With affiliate marketing, you don’t need to spend thousands of dollars. This concept works on the idea of revenue sharing. To start enjoying affiliate revenue, you will need to have a blog [...]